we are wade.

A global media activation agency

Who we are

A media agency with global reach that offers custom campaign activation across markets, verticals, platforms and streams.

Comprised of people with more than 800 media content partnerships under our belt, we have a unique understanding of how to leverage the global media landscape.

How we approach media

We care deeply about creativity, and believe that creative work should be treated and activated with the same energy it took to create it.

Ways of
Working

  • Planning

    Our approach is based on 4 parameters in unity - Aiming at creating time and space, not just buying it. We offer reports that can guide your media strategy, by focusing on the last 2 elements.

    Brand strategy

    Creative idea

    Comms behavioural insights

    Conversational insights

  • Activations

    We deliver bespoke mediaplans. We are not limited by any publishing house, network or market. Our aim is to reach people where they are, through credible voices and high quality bespoke content. Our services include:

    A customized media plan

    Contract negotiations and payment handling

    Campaign execution

    Reporting

  • Reporting

    One activation dashboard to rule them all. We can keep up with everything around your brand - Paid, PR, social and conversations. Weekly monitoring of the content and analysing what works and what doesn’t.

    Final performance numbers

    Highlights

    Learnings and recommendations

    Relative performance

How we work

Wade is here to service those special clients, who want to do something extra when it comes to the actual execution of their campaigns - Clients who want to make sure that time is spent planning for attention and that the money goes to media that users actually interact with and fall in love with. In the end it’s about giving clients and creatives more control over the execution of their campaign launches. We act as an integral part of their team, we become their activation unit.

What Our Clients Say

  • "We have been collaborating with Wade for an extended period, and they truly excel in handling intricate subjects, supplying insightful data, and crafting efficient strategies. Wade's remarkable agility stands out in the industry, making them an excellent partner for co-creation. Recognized as one of the premier agencies in the market for marketing activations, their proficiency and dedication are unmatched. When working with Wade, you'll experience a seamless integration with your team, feeling a genuine alignment of objectives, as if your goals are Wade's own."

    Benoit Pellevoizin, Head of Marketing & Communications at CoinShares

  • " Wade blev valgt som samarbejdspartner blot 2 uger før kampagnen gik live. Wade viste stor fleksibilitet og på kort tid fandt de en løsning, der sikrede os tilstedeværelse i globale medier, som vores målgruppe tilbringer tid med."

    VisitDenmark

  • "Wade care about creative potential and are able to execute across borders, efficient and at scale to maximize attention and engagement"

    Iwo Zakowski, Marketing Lead at Supercell